Current WAEC Syllabus For Marketing (+PDF)

Would you like to know the topics in the syllabus where all your WAEC Marketing questions will be asked from?

In this library…

You will see and download your current WAEC syllabus for Marketing theory and objective examination in SSCE and GCE this year.

ALSO SEE: WAEC Syllabus For All Other Subjects In SSCE and GCE

Take note.

There will be two Marketing papers, Papers 1 and 2, both of which will constitute a composite paper to be taken at one sitting. 

PAPER 1: will consist of forty multiple-choice objective questions which will cover the entire syllabus. Candidates are expected to answer all the questions in 50 minutes for 40 marks.

PAPER 2: will be a 2-hour paper consisting of six essay questions, out of which candidates will be expected to answer any four for 80 marks.

Now to the syllabus…

WAEC Marketing syllabus

The PDF version of this WAEC syllabus for Marketing is available for your free download at the bottom of this library.

1. Introduction to Marketing 

  • (a) Meaning; 
  • (b) Explanation of basic terms in marketing: 
    • needs, 
    • wants, 
    • demands, 
    • product, 
    • exchange, 
    • transactions, 
    • and markets, 
  • (c) Brief history of marketing in Nigeria;
  • (d) Functions of marketing.

2. Marketing Concepts 

  • (a) Meaning; 
  • (b) Various marketing concepts (production, product, selling, marketing and societal marketing).

3. Marketing Mix and Marketing Environment 

  • (a) Meaning; 
  • (b) Elements (4 Ps); 
  • (c) i Explain Marketing Environment 
    • ii Factors affecting marketing environment: 
      • – political; 
      • – cultural; 
      • – religious; 
      • – economic; 
      • – technological; 
      • – social.

4. Products 

  • (a) Meaning; 
  • (b) Classification (Industrial goods, consumer goods, services, primary and secondary products and mineral products-oil and non oil; 
  • (c) Distinctions between classes of products. 
  • (d) Product Design

5. Markets 

  • (a) Meaning; 
  • (b) Classification: 
    • – Consumer; 
    • – Organization (industrial, reseller and government)

6. Consumer and Organizational Behaviour 

  •  (a) Meaning;
  • (b) Influencing factors; 
  • (c) Decision process in logical order

7. Marketing Planning and Research 

  • (a) i Meaning, process and importance; 
    • ii Elements of marketing planning; 
    • iii Information required for marketing planning 
  • (b) Reasons for marketing planning and research. 
  • (c) Utilization of feedback

8. Pricing 

  • (a) Meaning; 
  • (b)i Strategies (haggling, cost-plus, demand and competition); 
    • ii Application of strategies* 
  • (c) Price determinants.

9. Advertising 

  • (a) Definition; 
  • (b) Functions; 
  • (c) Media 
    • – meaning, 
    • types, 
    • advantages 
    • and disadvantages. 
  • (d) Production of sample adverts

10. Sales Promotion 

  • (a) Meaning and Functions; 
  • (b) Forms – price-off, coupons, salesmen competition, loyalty schemes, premium offers, trade-in-allowance, sampling, training schemes, and merchandising incentives.

11. Merchandising 

  • (a) Meaning; 
  • (b) Elements (packaging, branding and labeling) 
  • (c) Influencing factors;
  • (d) Functions.

12. Distribution 

  • (a) Definition; 
  • (b) Channels of distribution (definition and types) 
  • (c) Factors influencing choice of distribution channels 
  • (d) Functions of channel members.

13. Transportation 

  • (a) Meaning, mode, choice and importance; 
  • (b) Documents used in transportation; 
  • (c) Factors affecting choice of transportation

14. Warehousing 

  • (a) Meaning, types and functions. 
  • (b) Activities in the warehouse

15. Market Unions and Facilitators 

  • (a) Market Unions (Meaning and types) 
  • (b) Roles of Market Unions in local markets; 
  • (c) Market Facilitators – meaning, types and roles.

16. International Marketing 

  • (a) Meaning, importance / reasons and methods of engaging in international marketing, 
  • (b) Influencing factors; 
  • (c) Guiding rules and regulations;

17. ICT in Marketing 

  • (a) E-Marketing (electronic marketing) – meaning, importance, uses, ethics and abuses.

18. Entrepreneurship in Marketing 

  • (a) Meaning of entrepreneurship and entrepreneur; 
  • (b) Sources of funds; 
  • (c) Factors affecting location of a market outlet; 
  • (d) Management of market outlets – purchase and supply of goods and services; 
  • (e) Selling and bargaining skills;

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